Tuesday, September 22, 2009
http://changeperspective.saab.com/global/en/# This is the link to website advertising for Saab. The site looks to be mostly of animated photos and drawings. You can click on different links that interactively describe about what makes Saab different. For example, there is a page where an ant is carrying a leaf and you click to make the leaf grow into a stem. The metaphor is the way in which Saab faces environmental challenges. Overal, this website is a great way to convince people that Saab is a cut above the rest in advanced technology.
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